According to a report released last week, 6.7 million people visited Duluth last year, resulting in a jaw-dropping $957 million impact on Duluth’s economy. The city hired Longwoods International to carry out the study, which is reported to have cost $20,000 to conduct.
As noted by Visit Duluth CEO Anna Tanski, the primary reason for the research investment is to better understand how visitors to Duluth are spending money so future marketing and planning efforts can go directly into making the city an even hotter tourist destination moving forward.
Key points in the study revealed the overall experience of visitors’ stay and the friendliness of its residents received the highest satisfaction rating for overnight visitors, which accounted for 2.3 of the 6.7 million visitors recorded in 2015. The other 4.4 million people just came for a quick day trip.
Data gathered by Longwoods International also revealed that 87% of last year’s overnight visitors had actually been to Duluth before, meaning the potential to attract new visitors is extraordinarily strong. It’s also estimated that each visitor spent an average of $50 while in town, accounting for approximately $319 million in direct spending by out-of-towners. Of that money, it’s also estimated that two-thirds is spent on lodging and food and drinks.